Figurative Language versus Literal Language Essay - 5

Non-literal Language versus Literal Language - Essay Example Figures of speech are words, expressions, or articulations that can't be taken truly, nor should they ever be. â€Å"A slap on the wrist† is a case of a phrase. Actually, this figure of speech intends to slap somebody on the wrist. At the point when taken in its metaphorical setting, as it is proposed to be, the expression implies that somebody has gotten a gentle discipline. â€Å"A slap on the wrist† is a fitting expression while depicting somebody who was discovered accomplishing something awful, yet didn't confront any genuine ramifications for their activities. It tends to be misconstrued if the individual doesn't initially make it realized that somebody had been discovered taking part in some type of unfortunate behavior. A similarity is when two totally not at all like things are contrasted with make an idea progressively justifiable. A relationship helps somebody in understanding something new by contrasting it with something that they know about. â€Å"I am as agile as a fridge tumbling down a stairway (Turner, 1998)† is a similarity. This similarity can be utilized to assist somebody with picturing how uncoordinated someone else is. A cooler would crash down a stairwell, so this similarity can depict a huge absence of effortlessness. This relationship can prompt a comprehension on the off chance that it is accepted that an individual will truly crash and tumble down a stairway. An analogy is when two unmistakable things that share a comparability are thought about. Similitudes help to escalate the importance of something. â€Å"Time is a thief† is a case of a representation. Time doesn't truly loot, however this allegory infers that time detracts from individuals. A fitting condition wherein to utilize this similitude is in depicting a section of time as a kid grows up. Time, as a cheat, took the adolescence of that person as she entered youthful adulthood. This representation can be deluding in the event that it is utilized outside of any relevant connection to the issue at hand and a section of time isn't being thought of. A metaphor comprises of the

Risk Factors Associated With Teen Violence

Risk Factors Associated With Teen Violence Theories Behavioral Psychology Print Risk Factors Associated With Teen Violence By Amy Morin, LCSW facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our editorial policy Amy Morin, LCSW Updated on May 12, 2019 Duncan Walker/E/Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology Unfortunately, on any given day in cities around the world, you’re likely to find at least one story in the news about a teen behaving violently. Whether its a gang fight or a violent act against a stranger, the reasons behind the violence vary.   Quite often, there are a variety of factors that come together to increase the likelihood that a teen will become violent.   Individual Risk Factors Teens with low IQ, cognitive deficits, or learning disorders are more likely to behave violently. Attention deficit and hyperactivity are also risk factors.A history of abuse and a history of aggressive behavior increase a teen’s risk of behaving violently.Mental health issues and emotional distress play a role in violent behavior. But its important to note that most teens with mental illness do not become violent.Antisocial beliefs and involvement in illegal activityâ€"such as using drugs and alcoholâ€"also increase the chances a teen will become physically aggressive.Historically, males are more likely to engage in physical altercations. However, in recent years, violence perpetrated by females is on the rise. How Mental Illness Often Develops in Adolescence Educational Risk Factors Statistics show that urban schools are twice as likely to report violent crime compared to rural schools.About one-third of schools with over 1,000 students report at least one violent crime annually while less than one-tenth of smaller schools report acts of violence.School departments who report gang and drug activity have higher rates of violence.Students who perform poorly during elementary school are at an increased risk for violent behavior during high school.Teens who drop out of school prior to the age of 15 are more likely to commit acts of violence. Community Risk Factors Communities with substandard housing and economic decline can contribute to teens feeling like society does not care about them and sometimes they express their anger through violence.High transient rates and low community involvement also contribute to a lack of sense of belonging for teens and can lead to increased crime and violence. When teens witness violence in their neighborhoods  or they become victims of violent crimes, they’re much more likely to become offenders. Family Risk Factors Inconsistent discipline, including overly harsh and overly permissive discipline, can cause teens to act out. A lack of supervision also gives teens opportunities to join gangs, use drugs, and engage in antisocial behavior.A lack of emotional attachment to parents or caregivers increases the likelihood that teens will disregard authority.Untreated parental mental illness contributes to unstable home life and the parent-teen relationship which can increase a teen’s risk of aggression.Parents with a lower income and less education are more likely to have teens who engage in violent behavior. Parents who abuse drugs or alcohol also increase a teen’s risk of behaving violently.Childhood abuse and neglect increase  the chances that a teen will commit a violent crime by 38%.Stressful family environments, such as a lack of a father in the home, conflict in the home, or parental role modeling of inappropriate behavior contribute to a teen’s sense of worthlessness which can lead to viol ent behavior. Social Risk Factors When teens have easy access to guns, they are more likely to engage in violence. Guns also increase the chances that violent acts will be fatal.Associating with delinquent peers can increase a teen’s risk of becoming involved in illegal and violent activity.Low involvement in structured activities, like clubs or sports, can play a role in violent behavior.Media portrayals of illegal behavior can desensitize teens to violence. News coverage can lead to teens to feel afraid for their safety, which can encourage them to carry weapons.   Getting Help for a Violent Teen If you see signs of violence, its important to seek immediate help for your teen. Even milder acts of aggression, such as hitting a younger sibling or destroying property on purpose, shouldnt be ignored. Violence can get worse over time if left unaddressed. Talk to your teens doctor if you have concerns. Your teens doctor may recommend treatment with a mental health professional. Treating the behavior now can reduce the chances a troubled teen will become a violent adult.

How Was Dilophosaurus Discovered

Of the dozen or so dinosaurs that every kid knows by heart, Dilophosaurus occupies the strangest position. This theropods popularity can be attributed almost entirely to its colorful cameo in the first Jurassic Park movie, but almost all the details presented in that blockbuster were completely made up--including Dilophosaurus petite size, prominent neck frill, and (most egregiously of all) its presumed ability to spit poison. One way to bring Dilophosaurus down to earth is to describe the fairly unremarkable details of its discovery. In 1942, a young paleontologist named Sam Welles went on a fossil-hunting expedition to the Navajo country, a sparsely populated portion of the southwest U.S. that includes much of Arizona. Welles, who later become a professor at the prestigious University of California Museum of Paleontology, offers his eyewitness account on a taped UCMP Dilophosaurus tour: [A colleague] asked me to look up the report of a skeleton found in the Kayenta Formation, which might possibly be dinosaurian. I tried to find this and failed...and got hold of Jesse Williams, a Navajo who had discovered these bones in 1940. There were three dinosaurs in a triangle about twenty feet apart, and one was almost worthless, having been completely eroded. The second was a good skeleton showing everything except the front part of the skull. The third gave us the front part of the skull and much of the front part of the skeleton. These we collected in a ten-day rush job, loaded them into the car, and brought them back to Berkeley. Introducing Dilophosaurus - By Way of Megalosaurus The above account is pretty straightforward, but the next installment of the Dilophosaurus saga is fairly twisty. It took over a dozen years for Welles bones to be cleaned and mounted, and it was only in 1954 that the type specimen was given the name Megalosaurus wetherelli. This must have been hugely anticlimactic to its discoverer, since Megalosaurus had been a wastebasket taxon for over a hundred years, comprising a huge number of poorly understood theropod species (many of which later turned out to deserve their own genus). Determined to give his dinosaur a more secure identity, Welles returned to Navajo territory in 1964. This time he unearthed a fossil bearing a characteristic double crest on its skull, which was all the evidence he needed to erect a new genus and species, Dilophosaurus wetherelli. (In real time, this happened fairly slowly; it was only in 1970, six years after this latter expedition, that Welles felt he had made a solid enough case for his two-crested lizard.) There is a second named species of Dilophosaurus, D. sinensis, to which a Chinese paleontologist assigned a theropod fossil discovered in Yunnan province in 1987. Some experts believe that this may actually be a specimen of Cryolophosaurus, the cold-crested lizard (and close relative of Dilophosaurus) that was discovered in Antarctica in the early 1990s. Before he died, Welles designated a third species of Dilophosaurus, D. breedorum, but never got around to publishing it. Dilophosaurus - The Facts and the Fantasy What, exactly, set Dilophosaurus apart from other theropod dinosaurs of early Jurassic North America (and possibly Asia)? Aside from the distinctive crest on its head, not much--this was your average, voracious, 1,000 to 2,000-pound meat eater, certainly no match for the likes of Allosaurus or Tyrannosaurus Rex. Its unclear why Jurassic Park author Michael Crichton even seized on Dilophosaurus in the first place, or why he chose to endow this dinosaur with its mythical features. (Not only did Dilophosaurus not spit poison, but, to date, paleontologists have yet to conclusively identify any genus of dinosaur that did!) The details we do know about Dilophosaurus probably wouldnt make for a very good movie. For example, one specimen of D. wetherelli has an abscess on its humerus (arm bone), most likely the result of a disease process, and another specimen has a weirdly foreshortened left humerus, which may have been a birth defect or a reaction to environmental conditions 190 million years ago. Limping, groaning, feverish theropods dont exactly make for big box office, which may partly excuse Michael Crichtons (and Steven Spielbergs) flights of fancy!

Same Sex Marriage Should Be Legal - 1182 Words

Lester Nguyen American Government Professor Margot Bowlby 22 February 2017 Same Sex Marriage Our society today is greatly influenced through controversial issues over same-sex marriage in America, leaving many stumped and concerned about the ongoing conflict. For some time now, it has been an expanding problem to legalize same sex marriage. A vast majority of the population believe that marriage should be between two genders due to it’s being biblical. The opposition upon same-sex marriage has led to the misconception of civil rights, playing a role in many political injustices and confliction in our economy. In addition, the media has played a key factor in notifying us about this issues in different political viewpoints. For instance,†¦show more content†¦This source has shown enormous amounts of favoritism by declaring same-sex marriage as a civil right, allowing the right to marry whomever based on preference. The enforcement of adopting same-sex marriage as a civil right will gradually affect the area of the religious factor. As it slow ly adapts into the environment, the people within those religious communities will come to an agreement of a being’s choice to marry another. Despite the sexuality of that being, the choice will inevitably change the opinion of another sooner or later. As stated in Fox News, â€Å"I don’t deny this is going to be an issue†¦ an issue not only for religious colleges but also for churches that refuse to honor same-sex marriage...may face government sanctions...† In other words, the church may not agree to perform any matrimonial ceremonies if it goes against their beliefs and concerns. Therefore, there s concern that churches who refuse to perform same sex marriage ceremonies may face government enforcement, including loss of tax-exempt status. Overall, the article has shown unjust treatment towards the religious whom refuse to perform matrimonial ceremonies, having their tax-exempt lowered for refusal of same-sex marriages. An important factor when discussing about same sex marriage can beShow MoreRelatedSame Sex Marriage Should Be Legal1288 Words   |  6 Pages Marriage is not precisely the same as it used to be interpreted. For example, women used to be their husband’s property. Sometimes the women were forced to marry whoever their parents wanted them to marry and most of the time they couldn’t leave the marriage. Nowadays women have more freedom. They can vote, they can run their own business, and they can marry whichever man they want to. The laws change as the people’s mind change. As they get more comfortable with the idea, they become more openRead MoreSame Sex Marriage Should Be Legal Essay1475 Words   |  6 PagesSame sex relationships relate to when a man or woman are attracted to someone of the same gender of themselves. It is being rejected as same gender marriage denies the obvious purpose between a man and a women which is procreation (Richardson-Self, 2012). Den ying same sex couples the legal right to get married, could mean that they are being denied their basic human rights to enjoy human benefits (Richardson-Self, 2012). However, the opposing view is that if gay marriage was granted the legal rightsRead MoreSame Sex Marriage Should Be Legal1403 Words   |  6 PagesSame-Sex Marriage â€Å"I now pronounce you†¦Ã¢â‚¬  At some point in a person’s life, they have heard or will hear those words. What follows, however, has changed somewhat over the years; although, the commitment has remained the same. Those words historically indicate that until the death of a spouse, that couple shall remain together. Who should be able to determine whom that spouse is for that person? Some people judge others for their sexuality and how it is affecting them, but they never stop andRead MoreSame Sex Marriage Should Be Legal1144 Words   |  5 PagesGay Marriage There are many issues the revolve around same-sex marriage. Many issues like: Whether same-sex should be legalized and should there be an amendment on same-sex marriage? There are multiple side to view this, but gay marriage but in my opinion gay marriage is socially accepted. it should be legal and it does affect American teens in a broad spectrum of ways. There have been a lot of issues on whether or not same-sex marriage should be legal or not. According to Burns, â€Å" The unionRead MoreSame Sex Marriage Should Be Legal998 Words   |  4 PagesSame sex marriage ought to be legalized on the grounds that it is uncivilized and unmerited. Marriage is a commitment between two people that cherish one another. In almost every country and culture, marriage is a commitment of loyalty and love. Marriage is an authority contract gathering two individuals together, furnishing them with profits of holy matrimony such as tax cuts and clinical privileges. The debate throughout most countries today is whether or not the rights of these profits and commitmentsRead MoreSame Sex Marriage Should Be Legal1659 Words   |  7 Pages Same-sex couples can hardly remember a time where they were not fighting for their right to marriage in the United States. After several court cases, California Proposition Six, and their struggle against the Defens e of Marriage Act (DOMA), same-sex couples found their way into U.S. society. Many misguided studies appealed to those opposing same-sex marriage, but after several years of integrating in society, same-sex couples found the support they were looking for. Before the Supreme CourtRead MoreSame Sex Marriage Should Be Legal899 Words   |  4 Pages In the United States, same sex marriage became legal nationwide on June 26, 2015, when the United States Supreme Court overruled the court in favor of same sex freedom and marriage. The victory of same sex marriage came to be recognized from the Obergefell v. Hodges case which was submitted when an American Ohio man was denied and regretted to get his name on his late husband’s death certificate. Same sex marriage has been a controversial social issue in the United States for several decades. SinceRead MoreSame Sex Marriage Should Be Legal1491 Words   |  6 PagesSame sex marriage is one of the most debatable issues in the modern world. Marriage has been accepted as the social union between a man and a woman for the past thousand years. Homosexuality was viewed with scorn, and marriages among same sex couples were prohibited in most cultures across the globe. However, gay relationships are slowly obtaining acceptance, as homosexuals have come to be expressive in fighting their rights to marry in the early 90’s. As homosexuality grows in acceptance in theRead MoreSame Sex Marriage Should Be Legal2253 Words   |  10 Pages1776). The recognition of same-sex marriage is an issue influenced by numerous factors, and debates continue to arise over whether people in same-sex relationships have the right to marriage. Marriage provides many benefits, legally, financially, and personally. Same-sex marriage can open up those in same-sex relationships to tax benefits and financial demands comparable to those afforded to and required of people in opposite-sex marriages. Same-sex marriage also gives them legal pr otections, such asRead MoreSame Sex Marriage Should Be Legal892 Words   |  4 PagesLove Same sex marriage is now allowed in all states across the country. But it took years and years for this â€Å"issue† to be finally laid to rest. The first state to legalize same-sex marriage was Massachusetts in 2004. There was not a last state to legalize gay marriage. The supreme court realized how many states were now legalizing it, so they just had all of the states left legalize it as well. ProCon.org supplies information that â€Å"Twenty-six states were forced to legalize gay marriage because

Han vs Rome Ap World Free Essays

Comparative Essay The massively extensive classical empires of Imperial Rome (31BCE-476CE) and Han China (206BCE-220CE) were extremely influential when it came to the world around them. In essence, the two empires were virtually the same in terms of political structure and military protocols, yet greatly different in the area of religious tolerance. Both Han China and Imperial Rome had a political system structure consisting of a sovereign emperor who made executive, almost dictator-like, decisions and directed the affairs of the empire. We will write a custom essay sample on Han vs Rome Ap World or any similar topic only for you Order Now However, in both empires, emperors relied on regional governors to regulated affairs in their respective regions due to the fact that both empires were so massive and consisted of an enormous population. These leaders would also collect a tax that was imposed on free peasants of the empire. In both empires, the emperor was seen as a god-like figure, for example the Mandate of Heaven in Han China was used to persuade the citizens that the emperor was a direct link to the gods. Both Han China and Imperial Rome used religion as a helper in political culture. Confucianism was enforced by the government and promoted obedience, loyalty, and reverence to one’s social superiors. In Rome, Emperor Constantine converted to Christianity in 312CE, and used the church as a sort of guidance/advisor. Both civilizations established a type of â€Å"civil service† based on educated members of the middle class. As far as military protocols go, both militaries worked extensively on projects for the empire such as roads to expedite troop movement. Late in the histories of both empires, foreign soldiers were enlisted in the military due to a drop in population of plagues hit the society. The Roman’s enlisted the help of the Germanic tribes while the Hans enlisted the help of the Mongols. These â€Å"mercenary† soldiers lacked greatly in motivation and pride. Both civilizations enlisted the help of soldiers of the people who were invading them. The military prowess of both civilizations was used to hold and maintain peace once expansion was accomplished. While both civilizations consisted of one sovereign emperor, the methods in which emperors imposed their authorities differed between each. In Rome, the emperors resorted to threats and promises, where as in Han China, the emperors relied mostly on the Mandate of Heaven institution and tributes/gifts from the citizens. Both rulers had a slightly different role as well. The Emperor of China was judge, jury, and executioner, whereas the Emperor of Rome could not act without the senate’s approval. With military expedition and empire expansion, the methods were quite different. When the Romans conquered a new region, they would enforce soldiers in that region until the tax was collected. After the tax was paid, the Romans allowed the conquered peoples to keep their cultural ways. This also applied to religion. Conquered peoples could remain with their religion as long as they followed the system. In fact, in 212CE, Rome offered citizenship to conquered peoples in exchange for adopting Roman culture. This offer was extended to all free people of the conquered region, and citizenship for them meant they had the right to hold office, serve in legions, and others. However, becoming a citizen did not erase their other identities like religious views. Rome also collected many foreign religions, making the entire empire a college of religious views. Unlike Rome, Han China forced Confucian beliefs upon their conquered areas. When the Han invaded and conquered Korea and Vietnam, they established a Chinese-style rule upon the people and forced Confucian beliefs upon them. Han did not collect foreign religions with the exception of Buddhism. Han China and Imperial Roman political structure, military protocols, and religious tolerance share various similarities in political structure and military protocols, and are more different in the area of religious tolerance. While both political structures involved a sovereign emperor who used regional leaders as a way to extend his control to the outskirts of the empire, they differed in the ways the emperor imposed his authority. With military protocols, both militaries were involved in the construction of roads that expanded all over the empire. However, the militaries differed in how they treated their conquered peoples with religion and culture. Both empires had some form of religious tolerance. Han Chinese citizens were allowed to practice Buddhism while the Roman Emperor Constantine converted to Christianity. However, Romans had more tolerance for foreign religions in the empire than Han China did. How to cite Han vs Rome Ap World, Papers

Han vs Rome Ap World Free Essays

Comparative Essay The massively extensive classical empires of Imperial Rome (31BCE-476CE) and Han China (206BCE-220CE) were extremely influential when it came to the world around them. In essence, the two empires were virtually the same in terms of political structure and military protocols, yet greatly different in the area of religious tolerance. Both Han China and Imperial Rome had a political system structure consisting of a sovereign emperor who made executive, almost dictator-like, decisions and directed the affairs of the empire. We will write a custom essay sample on Han vs Rome Ap World or any similar topic only for you Order Now However, in both empires, emperors relied on regional governors to regulated affairs in their respective regions due to the fact that both empires were so massive and consisted of an enormous population. These leaders would also collect a tax that was imposed on free peasants of the empire. In both empires, the emperor was seen as a god-like figure, for example the Mandate of Heaven in Han China was used to persuade the citizens that the emperor was a direct link to the gods. Both Han China and Imperial Rome used religion as a helper in political culture. Confucianism was enforced by the government and promoted obedience, loyalty, and reverence to one’s social superiors. In Rome, Emperor Constantine converted to Christianity in 312CE, and used the church as a sort of guidance/advisor. Both civilizations established a type of â€Å"civil service† based on educated members of the middle class. As far as military protocols go, both militaries worked extensively on projects for the empire such as roads to expedite troop movement. Late in the histories of both empires, foreign soldiers were enlisted in the military due to a drop in population of plagues hit the society. The Roman’s enlisted the help of the Germanic tribes while the Hans enlisted the help of the Mongols. These â€Å"mercenary† soldiers lacked greatly in motivation and pride. Both civilizations enlisted the help of soldiers of the people who were invading them. The military prowess of both civilizations was used to hold and maintain peace once expansion was accomplished. While both civilizations consisted of one sovereign emperor, the methods in which emperors imposed their authorities differed between each. In Rome, the emperors resorted to threats and promises, where as in Han China, the emperors relied mostly on the Mandate of Heaven institution and tributes/gifts from the citizens. Both rulers had a slightly different role as well. The Emperor of China was judge, jury, and executioner, whereas the Emperor of Rome could not act without the senate’s approval. With military expedition and empire expansion, the methods were quite different. When the Romans conquered a new region, they would enforce soldiers in that region until the tax was collected. After the tax was paid, the Romans allowed the conquered peoples to keep their cultural ways. This also applied to religion. Conquered peoples could remain with their religion as long as they followed the system. In fact, in 212CE, Rome offered citizenship to conquered peoples in exchange for adopting Roman culture. This offer was extended to all free people of the conquered region, and citizenship for them meant they had the right to hold office, serve in legions, and others. However, becoming a citizen did not erase their other identities like religious views. Rome also collected many foreign religions, making the entire empire a college of religious views. Unlike Rome, Han China forced Confucian beliefs upon their conquered areas. When the Han invaded and conquered Korea and Vietnam, they established a Chinese-style rule upon the people and forced Confucian beliefs upon them. Han did not collect foreign religions with the exception of Buddhism. Han China and Imperial Roman political structure, military protocols, and religious tolerance share various similarities in political structure and military protocols, and are more different in the area of religious tolerance. While both political structures involved a sovereign emperor who used regional leaders as a way to extend his control to the outskirts of the empire, they differed in the ways the emperor imposed his authority. With military protocols, both militaries were involved in the construction of roads that expanded all over the empire. However, the militaries differed in how they treated their conquered peoples with religion and culture. Both empires had some form of religious tolerance. Han Chinese citizens were allowed to practice Buddhism while the Roman Emperor Constantine converted to Christianity. However, Romans had more tolerance for foreign religions in the empire than Han China did. How to cite Han vs Rome Ap World, Papers

Strategic Marketing Management of Tim Hortons

Executive Summary Tim Hortons is a Canadian restaurant that has recorded a very high level of performance over the past years. The company is widely known for their quality product that has attracted a large number of customers from all over the world. The company is widely known for its coffee and doughnuts. It has more than 3000 stores across the nation. The company was founded in 1964 by Tim Horton who was a hockey player.Advertising We will write a custom research paper sample on Strategic Marketing Management of Tim Hortons specifically for you for only $16.05 $11/page Learn More This study examines the strategic management process employed in the company. This analysis begins by outlining the role of marketing in the company. The marketing tactics adapted by the company are given and their merits are outlined. The role and process of strategic marketing in Tim Hortons Tim Horton is one of the companies that have managed to develop the most successf ul marketing strategy. Marketing plan forms one of the most important parts in the overall business plans in Tim Hortons. The organization has integrated its marketing plans with its strategies, mission, and vision. By so doing, the organisation has managed to maintain a high level of performance. Marketing is a very important element in any organization. It is therefore necessary to have a clearly designed marketing plan or strategy in order to have a successful organization. In marketing of existing products, it is necessary to understand the customer’s needs. This understanding will act as guidance in molding the product and service to maximize customer satisfaction The success by Tim Horton’s restaurants can be attributed to its strategic marketing plans. The company has managed to improve the quality of its brand through marketing. The fast food industry has recently recorded a tremendous growth by marketing the product across the media. Marketing has a significan t role in determining an organization’s competitive advantage. Tim Hortons has managed to attract a large number of customers through its unique marketing plans. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to its success. It also helps in corporate positioning. At Tim Hortons, the strategic marketing are developed and implemented by the Chief marketing officers. They play a significant role in the entire implementation process.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Links between strategic marketing strategy and corporate Strategy of Tim Hortons The Company has managed to align its marketing plans with its mission and vision. The company’s vision is to be the quality leader in everything they do (Tim Horton 2011). By aligning its marketing plan with its mission, the organisat ion has managed to maintain a high level of customer satisfaction. This has significantly contributed to the performance of the organization. The company’s mission is to deliver quality products and services to their guests and communities by maintaining continued innovation, quality leadership, and partnership. These are the guiding principles in the company. They have been integrated in the company’s day to day operations and plans. In order to maintain a high level of performance within an organization, it is always necessary to have a market oriented mission. One of the most important things in every business is a clear understanding of what their business is and the customer needs that are met. Tim Hortons has integrated this in its mission. In the contemporary world, consumers in the food industry are more concerned about the health implications of the food. However, this does not imply that they have ignored the prices. Therefore, companies in the food industry must be in a position to satisfy all these needs at once. Tim Horton’s mission is aligned with these needs, that is, delivering quality products and continued innovation. Tim Hortons has been ranked as one of the companies with the most effective marketing strategies in Canada (Redpath 2011). The company has managed to apply various tactics successfully, the fact that has won it a significant number of customers. However, the company has been facing tough competition from its competitors like McDonalds (Redpath 2011). Through a successful branding process, the company has managed to attain a top class position in fast food industry in Canada. The strongly developed brand has won the company a large number of customers. Models of strategic marketing planning Over the past decade, several organizations have recorded high level of performance by adopting various models of marketing planning. There are a number of models that has been proposed. While implementing marketing strate gies within an organization, it is always necessary to consider the internal and external environment.Advertising We will write a custom research paper sample on Strategic Marketing Management of Tim Hortons specifically for you for only $16.05 $11/page Learn More Internal analysis involves consideration of the organization’s values, aspirations, desired objectives, and competencies. This analysis model is critical while conducting strategic planning. It ensures that the marketing strategies lead to realization of organizational goals and objectives. Market segmentation is another important model that has been applied by many organizations. Through segmentation, an organisation is able to realize the needs of its customers. In segmentation, an organisation divides its market based on certain aspects such as characteristics, demographics, income among others. This helps an organization in meeting the needs of its customers (Lamb, Hair and McDaniel 2011). External environment is also necessary in strategic marketing planning. This analysis helps an organisation in identifying the consumer needs as well as their characteristics. This analysis is very important since it helps an organisation to identify the best marketing strategies. Tim Horton’s success can be attributed to its ability to adopt these strategies effectively. The company’s marketing efforts reflects its values and object jives. This means that the company has critically analyzed its internal environment in coming up with its marketing strategies. External environment scanning has also played an important role in Tim Hortons. By analyzing its external environment, the company has identified the consumer needs in the market. For instance, the company has identified the customers’ needs for freshness and diet. This has helped the company to incorporate these needs in its marketing tactics. Promotion is also another important strategy that has b een employed in marketing in the company. Promotion strategy is of great importance in creating customer awareness especially in the initial stages of organization’s development. This method has helped the company reach a large number of its customers. One advantage of using sales promotion is that it can stimulate quick increases in sales by targeting promotional incentives on particular products. These can significantly help in improving the performance of the organization in the short run. Sales promotion also plays a significant role in creating consumer awareness. In this case, the potential consumers are not aware of the upcoming products.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sales promotions will, therefore, play a significant role in informing potential customers of the products available from the gallery. Tim Hortons has successfully applied this strategy in its operations. The company uses various promotion activities in marketing its products. This has significantly contributed to its success. Sales and promotions help to sway consumers to risk buying a new product. Product specials encourage a customer to try the product, often giving the much needed boost to sales. This is an aspect that has been utilized in the company, for instance, through lowering of prices (Trehan and Trehan 2009). Marketing tactics used at Tim Hortons and their benefits In order to achieve its current position, Tim Hortons has managed to maintain various marketing tactics that has enabled the company to maximize its sales. When the founder of Tim Hortons opened the first store, he thought that his products will sell themselves since he had a good status in the society. He wa s widely known as a hockey champion and for actively participating in social activities. In other words, he applied the testimonial approach in entering into the market. This approach is usually applied by well known people in the society. Soon after its establishment, Tim Hortons applied the slogan ‘Always Fresh’ to attract its customers. This slogan played a significant role in attracting customers by promising them freshly baked menu (Tim Hortons 2011). The company managed to attract a significant number of customers by promising quality foods and services through marketing. In fact, it was the first company to promise its customers quality products and services. One of the most famous promotion strategies that the company has used is the ‘Roll up the Rim’. This is one of the most famous marketing campaigns that the company has ever had. This is a promotion contest that has attracted the attention of many people across the world. In this contest, the com pany makes the use of figures to emphasize and guarantee that a significant fraction of the cups were winners (Tim Hortons 2011). People have an opportunity to win variety of different prizes in every year. In its promotion efforts, the commercials promised of extra ordinary nature of the company’s product. For instance, the company insisted that their product was part of the people’s routine. The company associated its products with quality life styles. This convinced a great number of people to divert their consumption styles where a significant number of people began consuming the company’s products. Tim Hortons advertises its products through various media. These include the billboards and television. The company also advertises its products through children’s foundation and other activities like funding programs that are involved in children games. This has significantly helped the company to market its products. This has also helped in building the company’s brand. Advertisement is another tactic that has been used to win a significantly large number of customers. The company is widely known for sponsoring the Brier; the championships that has attracted a large number of people. Through such activities, the company has managed to market its products while building its brand as well. Tim Hortons has applied various advertising slogans in its operations. Some of the slogans used are ‘You Have Always Got Time for Tim Hortons’ (Tim Hortons 2011). Such slogans have helped the company to attract a large number of customers to its products. Later in 2000, the company adopted a new slogan; ‘Always Fresh, Always Tim Hortons.’ This slogan was mainly meant to guarantee the consumers about the freshness of the company’s products. A large number of people in the market were becoming more concerned about the freshness. This slogan therefore played a significant role in attracting customers with such i nterests or tastes. Advertisement as a method of promotion is associated with a number of advantages. To start with, advertisement is effective in reaching a wide range of audience (Trehan and Trehan 2009). This is especially when advertising is conducted through a media which reaches a large number of people. The method will reach greater number of people compared to other methods like the sales promotion. Marketing a product directly to the public is another great way to advertise a new product. This is an aspect that Tim Hortons’ has utilized to the maximum and has contributed greatly to its overall success. Positive peer pressure is achieved through direct marketing and thus it is an excellent advertising campaign that raises awareness for the company’s products and services. In pricing, there will be a need to conduct a research on the market. This will enable the firm in analyzing what the competitors are providing and the prices they offer at the market. This wi ll help in determining the most competitive price offer. Tim Hortons is one of the few restaurants across the world that is known to offer health food at very reasonable products (Tim Hortons 2011). The company is widely known for its low priced foods. The company has managed to achieve this by minimizing its operational costs. The company has managed to adopt very low operational costs. Price refers to the amount of money that the consumers will be willing to pay for the Tim Horton’s products and services in the market. Before deciding on the price to impose on the products and services, the company compares the prices of the competitors so as to make sure that their prices are at par. For a long time, the company has managed to attract a large number of customers due to its extremely low prices. Advertisement Marketing Strategy Its Merits to Tim Hortons Advertisement as a method of promotion is associated with a number of advantages. To start with, advertisement is effectiv e in reaching a wide range of audience (Trehan and Trehan 2009). This is more so when advertising is conducted through a media, which reaches a large number of people. The method will reach greater number of people compared to other methods like the sales promotion. Therefore, this method will not only reach the people who shop in that particular supermarket, but also to other people who shop from other stores. Another advantage of this method is that it is most effective in creating awareness. When the audience views a certain advert on television regularly, this increases their awareness of the presence of the product in the market. This builds their curiosity to try the new product; a thing that significantly helps in increasing the level of sales. Again, advertising helps in building customer trust through repetition of the main brand and product. In the process, the company will be able to maximize on the level of sales made. Recommendations This discussion has clearly shown th at Tim Hortons has successful marketing strategy, the fact that has contributed to its success. However, the company has been losing from its competitors. This has significantly undermined the organization’s performance. In orders to avoid such loses, the company must try to balance its marketing strategies. It must give all the products adequate attention. These will promote high performance in all the products. The company has not fully utilized the social networks like the Facebook and the Twitter. This is despite the fact that such strategies have helped many organizations’ reach a large number of people. The company must therefore improve on its marketing strategies through the social networks. Conclusion In conclusion, this discussion has clearly shown that Tim Hortons has recorded good performance in its operations. The company has managed to maintain a high level competitiveness due to its effective marketing strategies. The company has successfully applied str ategies such as promotions, the fact that has significantly contributed to a high level of sales. However, the company is losing on some products from its competitors. This can be mitigated by expanding its marketing strategies, for instance, through the social networks. By so doing, the company can massively increase its sales. Reference List Lamb, C., 2009. Marketing. Canada, Cengage Learning. Lamb,C., Hair, J. and McDaniel, C., 2011. Essentials of Marketing. Mason, Cengage Learning. Redpath, T., 2011. Roll Up the Rim to Win Sweet Profits at Tim Hortons. Web. Tim Hortons. 2011. Products. Web. Trehan, M. and Trehan, R., 2009. Advertising and Sales Management. New Delhi, FK Publications. This research paper on Strategic Marketing Management of Tim Hortons was written and submitted by user Brian Neal to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.